Itâs probably fair to say that one of the key reasons why many auctions end unsuccessfully on eBay is because people have got their auction title WRONG.
With the eBay marketplace is becoming ever more over-crowded, itâs now increasingly more important to create auction titles that work. You really do need to stand out from your rival eBay sellers.
So what does an auction title need to do?
Its most important job is to get people to click onto your auction. You can have the most amazing bargain in the world, or an absolutely fantastic and compelling advert, but if people never get that far then youâll never make sales. The first step in the buying process is for people to click onto your auctions.
So how do I create a âwinningâ title?
The tips below are what Iâve learned as an eBay seller over the past few years. Iâve tried many different strategies and ideas, and these are the ones that work. They bring in the buyers time and time again.
âMY TOP 6 TITLE TIPSâ
A relatively unknown âsecretâ is to create mystery around your auction or product. This makes intrigues people, and ultimately results in more people clicking onto your auction.
Letâs say youâre trying to sell an ebook called âProfits from Adwordsâ that contains information on how to create an income through ads on Google. Instead of using a traditional title like âProfits from Adwords eBook â the secrets to success,â trying using a title such as âMake a Great Income from Writing Three Lines of Text.â Youâre not revealing exactly what the product is youâre trying to sell, rather what the product can do for the buyer. Another example may be with relaxation oils. Try a title such as âThe Most RELAXING Thing Iâve Ever Tried.â
People may feel more compelled to click on your auction, but of course it does have its disadvantages, and it may not be the correct strategy for every product. After all, itâs pretty hard to create excitement and mystery around a pack of envelopes for example! It also slightly contradicts one of my rules belowâŠ but it CAN and DOES work if itâs the right product.
Use capital letters
This is a MUST in an eBay auction title - Start Each Word In Your Title With A Capital Letter Like This. It makes your title stand out from people who donât, and can actually be more effective than using paid eBay options such as a bold title. You can also try putting certain key words in full capitals to draw attention to a unique selling point or a particularly attractive feature. If the item youâre selling is brand new then draw attention to this fact in your title.
Make sure you include as many keywords as possible
Most people find items on eBay by using the search facility, therefore itâs important that you include words in your title that people are likely to be searching for. People that write titles which are just plain un-descriptive will lose out on sales. This tip seems like an obvious one, but you would be shocked at how many people donât optimize their titles with proper keyword use!
Spelling mistakes donât show up in search results. If I search for âPlaystationâ and your auction title has it listed as âPlaystataionâ then I wonât find your item. Most people donât make spelling mistakes purposely, thatâs why theyâre called mistakes. If you notice that you did make a mistake after youâve already listed your item you may still be able to go back and correct it if you do so prior to any bids being placed. One misspelled keyword can ruin all your hard work!
If youâre selling a new item, make sure you point that out in your title. If your item is in excellent condition, again make sure you say so. Try to be creative as well, look at your auction title as a buyer would.
Example, instead of saying âPair Of Computer Speakers Used Condition Work Greatâ â try âPair Of Computer Speakers w/ Manual Included â Like New.â
Use paid options sparingly. eBay offers all kinds of options that are designed to increase clicks on your auctions, such as Bold and Highlight, but Iâve usually found that these donât have a large enough impact on auction visitor numbers to justify the cost. It may well depend on what youâre selling, but I firmly believe that good wording is much more important. You canât always buy success on eBay.
1.) Create mystery and excitement
2.) Use capital letters
3.) Include keywords
4.) Spell accurately
5.) Be descriptive
6.) Use paid options sparingly
Article Source: http://EzineArticles.com/?expert=Chris_Vendilli
About The Author:
Chris Vendilli is the owner, founder, and CEO of The 3 Rivers Auctions Company. Be sure to visit his website at http://www.3riversauctions.com to get eBay tools, tips, strategies, info, and secrets! While youâre there sign up for the information pack...
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