I see many webmasters using the article submissions to get only links. Although they are good for link building, you could get massive amount of traffic by writing compelling content.
Writing catchy titles is one of the best ways to get the click through traffic from the articles submitted to different directories. This is because the article sites would already to be getting thousands of visitors from the search engines. Thus those website visitors can find your content easily leading to high exposure.
If you are able to research well and write unique content, other webmasters would use the exact articles for their website. Thus this is another way to get one-way inbound links naturally. Since natural link building is very important in search engine optimization, your website gets high capabilities to grow.
If you are not able to write great catchy content, it is better to outsource it. You must understand that just one single article can get thousands of visitors each day to your website. I have seen many webmasters get such a thing through submissions on Ezinearticles. But your content needs to be extremely good and full of quality information.
Is it better to outsource article writing?
It is not a must to outsource article writing. You can do it yourself. But writing extraordinary content requires practice and knowledge on the niche you are dealing with. Such a article will get massive exposure which cannot be done by people who do not have knowledge on the niche. Thus it is also better to outsource the article writing.
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